For contractors
Websites for general contractors that turn slow research into qualified estimate requests.
A remodel is a months-long decision. Your website is the part that proves you can be trusted before anyone picks up the phone.
- Services
- Projects
- Process
- About
- Start
Concept example
Kitchens, baths, and additions, built by the same crew start to finish.
Locally owned, in business since 2011. We handle one project at a time, on a real schedule.
- Licensed
- Insured
- NARI member
- Since 2011
Start your project
We respond within one business day with next steps.
Kitchens
Layout changes, cabinets, full remodels.
Bathrooms
Walk-in showers, layout reworks, tile.
Additions
Single-story additions, primary suites.
Concept example. Not a real client site.
Before they contact you
What contractors customers need to see first.
These are the questions a real customer is answering in the first thirty seconds on your site. Most of the work of a good contractor website is making the answers obvious.
- What kinds of work do you actually take on?
- Are you a one-person operator, or a crew?
- What is the typical project size you handle?
- How does the process work, from estimate to punch list?
- What does the budget conversation look like?
- Can they see real projects you have completed?
- How do you handle change orders, timelines, and surprises?
Website structure
Pages a contractor website usually needs.
Not every site needs every page. This is the realistic working shape for a contractor site, drawn from what actually produces calls and quote requests.
- 01
Homepage
One strong project photo, what you actually do, and a clear path to start a project conversation.
- 02
Services
Whole-home, kitchens, baths, additions, basements. Don't promise everything; be specific.
- 03
Process
How an estimate, design, build, and punch-list actually work in your shop.
- 04
Past projects
5 to 12 real projects with photos, location, scope, and what was challenging.
- 05
About
Who you are, what you trained as, how long you have been doing this, who else is on the crew.
- 06
Reviews
Real reviews, quoted with attribution. Or a Google embed.
- 07
Start a project
A short intake form. Not a quote calculator.
Lead capture
What the contractor form should actually ask.
Every form field is a small cost the visitor pays. These are the fields that earn their place for a contractor.
More on quote-request strategy in the resources section.
- NameRequired, first.
- EmailMost remodel research happens at 10pm, not on a phone.
- PhoneOptional, but most owners will fill it.
- Property city / ZIPPre-qualifies the lead for service area.
- Project typeKitchen, bath, addition, whole-home, not sure yet. Short select.
- Rough budget rangeHelps both sides. Not a hard filter; a clarifier.
- TimelineASAP, 3 to 6 months, 6 to 12 months, exploring. Sets expectations.
- Short descriptionOne open text field. Where most of the value lives.
Trust signals
What proves you are real to a contractor customer.
These are the things a careful customer scans for before they fill out the form. The site should make them easy to find, in order.
- Real project photos with location and scope captions
- Crew or owner photo, not stock
- Years in business, stated plainly
- License number and insurance in the footer
- Process page that admits projects have surprises
- Reviews quoted with attribution, with permission
- Honest service area, not 'the whole tri-state region'
- Membership in real associations only (NARI, NAHB, etc), where applicable
Local SEO basics
How a contractor site earns local visibility.
No tricks. No promises about rankings. These are the simple choices that compound for a contractor site over time.
- Title tag should read like 'Home remodeling in [City] · [Business Name].' Avoid 'best,' 'top,' 'premier.'
- Build one page per major project type (kitchens, baths, additions) before adding more service-area pages.
- Use project pages with city captions to capture long-tail location-plus-type searches naturally.
- Mirror NAP (name, address, phone) exactly across the site, Google Business Profile, and any directory listings.
- Add internal links from each project page back to the relevant service page.
Avoid these
Mistakes that quietly kill contractors websites.
Most of these are not bad design. They are decisions made by someone who never sat in a truck cab or treatment room. The fix is usually obvious once you see the list.
- Trying to look like a national brand instead of a real local crew
- Promising 'on time, on budget, every time'
- Stock photos of nice kitchens you did not build
- Process page that is six bullets and a stock photo
- No real budget range, anywhere on the site
- Reviews section with three suspiciously identical testimonials
- Contact form that asks 14 questions before letting you submit
Recommended package
The right tier for a contractor.
Most contractors land on the same tier, with the same reasoning. Here is why.
Growth Website
From $3,995Most contractors need a real services section, a process page, a project gallery, and an intake form that respects the homeowner's time. The Growth Website covers that cleanly. Authority is worth considering only if you handle multi-million-dollar custom builds with several active simultaneously.
- Project gallery with captions
- Service pages with internal links to projects
- Real process page, not a six-icon strip
- Intake form with budget and timeline
- Reviews section
- Footer block: license, insurance, associations
- Analytics + Search Console wired in
FAQ
Questions from contractors we have talked to.
Do you write the project descriptions for me?
Can you set up a budget range on the form?
How many projects should be on the site at launch?
Want a contractor website that earns a homeowner's trust before they fill out a single form?
A free 30-minute audit. We will look at what is working, what is not, and what we would build first. No pitch.