Examples
Industry-specific concept websites.
These are concept examples, not real client sites. They show how a website should be structured for different service-business types — what goes above the fold, how trust gets built, and where the leads actually come from.
Full walkthroughs
Open one to see the whole concept.
Three of the concepts below open into a complete walkthrough: hero, services, trust, lead-capture flow, and feature breakdown.
Built for storm-damage calls and quote requests.
Storm damage hotlin…
Free roof inspectio…
Reviews and before-…
Summit Ridge Roofing
Concept site for a residential roofer. The hero leads with a phone number; the homepage answers the three questions a homeowner asks during a storm.
- Storm damage hotline above the fold
- Free roof inspection quote form
- Reviews and before-and-after gallery
- Service area map
Residential electrician with same-day scheduling.
Three service entry…
Click-to-call mobil…
Same-day estimate r…
Pinemark Electrical
Concept site for a residential electrician. Three service entry points (panel upgrades, EV chargers, generator install) lead directly to a quote form.
- Three service entry points on homepage
- Click-to-call mobile header
- Same-day estimate request
- Licensed and bonded badges
Mobile detailing with online booking.
Three packages with…
Online booking cale…
Photo gallery of re…
Hartland's Auto Detailing
Concept site for a mobile detailer. Three packages, clear pricing, and a Cal.com-style booking flow as the primary CTA.
- Three packages with transparent pricing
- Online booking calendar
- Photo gallery of recent work
- Service area ZIP lookup
24/7 emergency locksmith for cars and homes.
Big tap-to-call but…
Emergency vs schedu…
Live coverage area…
Fielder Locks and Security
Concept site for a locksmith. Designed for someone reading on their phone outside a locked car at midnight.
- Big tap-to-call button, always visible
- Emergency vs scheduled service split
- Live coverage area map
- Photo IDs and insurance shown by default
Family vet practice with online intake.
New patient intake…
Refill request port…
Staff bios and prac…
Kettle Hill Veterinary
Concept site for a small vet practice. Friendly but precise. New-patient intake on the homepage; everyday clients can find vaccines, refills, and appointment scheduling in two taps.
- New patient intake form
- Refill request portal link
- Staff bios and practice hours
- Emergency vs routine appointment paths
Med spa with consultations, treatments, and online booking.
Treatment pages wit…
Online booking for…
Before-and-after ga…
Luma Aesthetics
Concept site for a med spa. Treatment-first layout with consultation booking, an editorial visual register, and an intake flow that respects clinical context.
- Treatment pages with consultation CTAs
- Online booking for consultations and visits
- Before-and-after gallery layout with disclaimer
- FAQ and intake forms tuned for first-time guests
Boutique firm. Estate, business, and consultation requests.
Practice area page…
Confidential intake…
Attorney bios and c…
Harbor & Slate Law
Concept site for a small law firm. Authority-forward design: a clear practice area page tree, a confidential intake form, and a calm, deliberate visual register.
- Practice area page tree
- Confidential intake form
- Attorney bios and credentials
- Free 15-minute consultation request
Small business CPA with package pricing.
Three monthly bookk…
Tax-season vs year-…
Secure document int…
Northcap Accounting
Concept site for a small business accountant. Transparent monthly bookkeeping packages, clear pricing, structured intake.
- Three monthly bookkeeping packages
- Tax-season vs year-round split
- Secure document intake
- Free fit-call request
Neighborhood restaurant with reservations and menu.
Reservation widget…
Photo-led menu cards
Private events form
Thornhill Bistro
Concept site for a neighborhood bistro. Menu, reservations, and hours are the entire site, in the right order, on a phone, fast.
- Reservation widget above the fold
- Photo-led menu cards
- Private events form
- Map and parking notes
Want to see what your business website should look like?
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